About Traditionally Texas in Odessa, TX

Traditionally Texas is an event planning company serving Odessa, Midland, Crane, Andrews, Monahans, Pecos, and surrounding West Texas communities. Founded by Cynthia and Martin, the company brings over 12 years of hands-on event planning experience to every project, blending Texas tradition with creative concepts and execution that reflect the character of the region.

You'll work with planners who understand the full scope of what it takes to execute successful events—from initial promotion and vendor coordination to on-site management and post-event follow-through. That experience spans multiple event types, giving Traditionally Texas the flexibility to handle diverse projects while maintaining the authentic Texas feel that makes events memorable.

What sets this approach apart is the focus on building events that support local vendors, artists, and small businesses. Rather than treating vendors as interchangeable, Traditionally Texas curates opportunities that showcase West Texas talent and give local entrepreneurs a platform to connect with their community. You see this commitment in the vendor selection process, the way events are promoted, and the ongoing relationships built with participants.

The company started with a clear goal: bring more engaging and community-driven events to Odessa and nearby cities. That mission guides every planning decision, from concept development through final execution.



Discover how Traditionally Texas can help bring your event vision to life with experienced planning and local expertise.

Cynthia and Martin built Traditionally Texas on the belief that West Texas deserves events that feel authentic to the region while offering fresh, creative experiences. With over a decade of planning under their belts, they've developed systems for managing logistics, coordinating vendors, and keeping events on track—but they've also learned what resonates with audiences across Odessa, Midland, and surrounding areas.

The West Texas landscape and culture shape how events come together here. Outdoor venues need contingency plans for weather shifts. Local vendors bring distinct skills and products that add regional character. Community expectations lean toward genuine hospitality and experiences that feel connected to Texas tradition. Traditionally Texas plans with these factors in mind, creating events that fit naturally into the communities they serve.

What you get when you work with Traditionally Texas is a team that handles promotion, planning, and full event management across the entire project timeline. That means consistent communication from your first conversation through event day, transparent coordination with all vendors and participants, and someone on-site who knows the plan inside and out. The hands-on approach ensures nothing falls through the cracks and adjustments happen in real time when needed.